Internal From the Ground Up

Allegis Group, a global staffing firm, was ready to build an internal communications department. I conducted an audit to assess the state of communications, including stakeholder interviews, channel review (intranet, newsletters, etc.) and a SWOT (strengths, weaknesses, opportunities and threats) analysis. The audit results fed into a comprehensive communications plan that was presented to C-suite officers. Some major activities implemented included counseling executives, restructuring the company’s intranet and launching an employee council. I created a survey to measure effectiveness and 95% of respondents approved of strategic communications efforts.